Clickbait is a link on a website designed to draw your attention and make you click!
As we said, 'bait' is something used to attract fish when you are trying to catch them. Clickbait is a link on a website that's there trying to attract you - to make you click on it.
You will feel a little like you've been tricked when you click on clickbait. The main aim of the clickbait is to get hits to a site rather than genuinely informing you.
