(1)_________________________. But one expert, Frederick Herzberg argued that such conditions do not motivate workers, they are merely satisfiers.
Motivators, in contrast, include things such as having a challenging and interesting job, recognition and responsibility. However, even with the development of computers and robotics, (2)________________________. So how do managers motivate people in such jobs?
One solution is to give them some responsibilities, not as individuals, but as a team. For example, some supermarkets combine office staff, the people who fill the shelves, and the people who work at the checkout into a team. And let them decide what product lines to stock, how to display them, and so on.
Many people now talk about the importance of a company shared values or culture, with which all the staff can identify. For example, (3)________________________. Such values are more likely to motivate workers than financial targets, which ultimately only concern a few people. Unfortunately, there is only a limited number of such goals to go around. And by definition, not all the competing companies in an industry can seriously play in to be the best.
