M: Mind if I switch channels?Those TV commercials are killing me.
W: How can you say that?Watch: “Take Toshiba, take the world.” Fantastic!There’s a product you can depend on.A powerful product.
M: If I were you,I wouldn’t trust those commercials.
W: Now, look at this McDonald’s commercial!Aren’t those little kids cute? Oh, and there’s such a warm family feeling.
M: Just how an advertising agency wants you to see McDonald’s.You’re the target audience.(1) ___________________________________________________.
W: Are you telling me those darling little children biting into Big Macs are part of a scientific project to get me into McDonald’s?
M: Advertisers don’t bother with facts any more.Instead they want the end-user,that’s you, to fall in love with their product.
W: I see. So what you’re saying is, “Watch out,or commercials will take over your life.”
M: Yes, just wake up.(2) __________________________________________.What’s more, the extra costs of advertising will certainly be passed on to the customers.
W3) ___________________________________________________.That’s to say, consumers are loyal to a certain product and keep buying it and they’re willing to pay more.
M: That’s the problem.More advertising means higher costs to the consumer.So in the end the winner is always the company,not the customer.
3) ___________________________________________________.That’s to say, consumers are loyal to a certain product and keep buying it and they’re willing to pay more.