Although one might not think so from some of the criticism of it,advertising is essential to the kind of society in the United Kingdom,and a very considerable proportion of the world at large.(1)______________________________.And advertising helps a great deal to promote a rising standard of living.In talking about advertising,one should not think only in terms of a commercial on television,or an advertisement in the newspapers.After all, the roots of advertising are to be found in the market place.For many years it was thought that it was enough to produce goods and supply services.(2)_________________________.In the competitive society in which we live,it is essential that we go out and sell what we have to offer,and advertising plays an important role in this respect,whether selling at home or in export markets.(3)_____________________________________________.But it must not be thought that this advertising tries to sell goods to consumers who do not want them.Of course, advertising does try to attract the interest of the potential consumer, but if the article when purchased does not match up to the standards that the advertising suggests that it will,it is obviously unlikely that the article will sell well.
本帖隐藏的内容需要回复才可以浏览
作者: susan.sui 时间: 2014-9-23 17:05
Advertising is necessary as a means of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never get to hear at all if it were not for advertising.
it's only more recently that it has become increasingly understood that the production of goods is a waste of resources unless those goods can be sold at a fair price
approximately 2% of the U.K.grows national product is based on advertising作者: herman_liu76 时间: 2014-10-5 21:08
advertising is neccicery as a means of comunicating with others of telling them about the goods and serives that are offered. and of which most of them were never get to here at all if it was not for advertising.
it is only more recently that has became increasly understood that production of goods is a waste resouces and that goods can be sold at fair price.
approxsly, 2% of UK gross national product is bet* on advertising.