The use of advertising banners makes up the key component of our marketing efforts to obtain more traffic to our web site.
标志广告成为我们市场活动的重要组成部分，为我们的Web网站赢得了更多的业务。
Ltd:
Limited company. A business structure used in Europe and Canada, in which shareholder responsibility for company debt is limited, usually to the amount he/she has invested in the company. In some cases, the liability of shareholders is limited to specific pre-determined amounts (which are stated in a memorandum). Abbreviated Ltd or plc.
Beta:
A quantitative measure of the volatility of a given stock, mutual fund, or portfolio, relative to the overall market, usually the S&P 500. Specifically, the performance the stock, fund or portfolio has experienced in the last 5 years as the S&P moved 1% up or down. A beta above 1 is more volatile than the overall market, while a beta below 1 is less volatile.
Above Par:
Having a current price above face value. This would generally be the case if the coupon paid on the bond exceeds the discount rate applicable, or if market interest rates fall after the bond is bought. If the bondholder had bought at a price above par, then he/she will suffer a capital loss upon maturity since the bond will only be redeemed at face value.
Authorized Shares:
The maximum number of shares of stock that a company can issue. This number is specified initially in the company's charter, but it can be changed with shareholder approval. Generally a much greater number of shares are authorized than required, to give the company flexibility to issue more stock as needed. also called authorized stock or shares authorized.
