M: Let’s turn our focus now to advertising. We all know what an advertisement is; it’s essentially a message that announces something for sale.
W: (1)_______________________, and that’s a large supply of consumer goods, that is, things to sell.
M: Yes, when there’s a demand for a product that is greater than the supply, there’s no need to advertise.
Now, the early form of advertising going back many hundreds of years with a simple sign there were shop doors that told you whether the shop was a bakery, a butcher shop or some other shop. (2)_______________________appeared in newspapers and other periodicals as well as on the side of buildings. In the American colonies, advertising in newspapers became a major factor in marketing goods and services.
W: I guess these early advertisements were quite small, not the whole page spreads of today.
M: Yes, that’s right. Probably because the news often consisted of less and fresh reports from distant Europe, for the ads were current or local. (3)______________________; suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People’s attention had been drawn to the new product. Let’s take a look at some of the advertisements from that time next time.
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作者: susan.sui 时间: 2014-2-26 11:28
Last time you said there was an important precondition that must exist before you have advertising
advertising increased substantially as for products like coffee, tea and chocolate
advertising really came into its own and became a central part of doing business during the industrial revolution.作者: laura6688 时间: 2014-2-28 16:08
Last time you said there was an important precondition that must exist before you have advertising
advertising increased substantially as for products like coffee, tea and chocolate
advertising really came into its own and became a central part of doing business during the industrial revolution.作者: 伊梦青依 时间: 2014-4-7 14:25
that time you said there was an important precondition that must exist before you have advertising
