This year, companies are recognizing the importance of social media. They know that many people will not only be watching the television broadcast, but will be near their computer or mobile phone. Coca Cola wants people to take part in its advertising. On Sunday, the company will be asking viewers to vote in an online competition between three groups competing for a Coke. Pepsi and Toyota are planning to use personal photographs in their ads.今年,各公司都认识到社交媒体的重要性.他们知道许多人不仅会看电视直播,还会使用电脑和手机.可口可乐公司希望人们参与到广告中来.本周日该公司将要求访客在一项三组人争夺一罐可乐的网上竞赛中投票(决定让谁获胜).百事可乐和丰田公司计划在广告中使用(用户上传的)个人照片.
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