In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company’s new ice-cream sandwich.
Tanya: Good morning, Carla. How are you today?
Carla: I’m doing fine. How about you?
Tanya: Great, thanks. So, what’s the status of our advertising campaign?
Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to big cities.
Tanya: What style will the ads use?
Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla.
Tanya: Sounds like an ideal approach. Will we have a new slogan?
Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.
Tanya: Sounds like we’ll have a winner on our hands!
