One in three Britons will be doing anything but watching the World Cup match between England and Trinidad and Tobago on Thursday, according to a survey.
A poll of 1,000 people by research firm Mintel found that 35 percent of respondents will be doing anything but watching the game.
And it is not just women who are shunning the football frenzy.
As many as three in ten men responded that they will be at work when the game kicks off at 5 p.m. or otherwise occupied.
One in five people said they would be rather be on holiday than taking in the game.
Another 5 percent would like to be shopping, taking advantage of retail conditions expected to be quieter than usual.
But that still leaves millions of fans poised for more World Cup action.
More than one in three fans plan to enjoy the Thursday game at home, with a further one in ten catching it at a pub.
And for those stuck at the office during the game, one in twenty admit they will be following the match either on the radio, internet of TV while still at work.
A separate poll showed that more than a third of Britons do not know where Trinidad and Tobago is.
Out of 3,000 people questioned in the poll, 37 percent thought the country was in Africa and 19 percent felt confident it was in the South Pacific.
A further 10 percent did not even know it was one country.
Trinidad and Tobago is actually in the Caribbean, a group of islands northeast of Venezuela.