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Which Is More Important: Beauty or Food?
Here’s a news story that will have the executives at cosmetic companies dancing in the streets: women would rather eat cheaper food than spend less on beauty care products!
Cosmeticsdesign.com reports on a recent poll that shows even in the midst of this recession, women don’t want to cut back(削减)on spending for cosmetics. Instead, they’d rather save money by buying less expensive food items. The poll(n.投票,民意调查), sponsored by feelingunique.com, was conducted among 1,000 UK women.
Fashion over food
According to the article, almost 30% of the respondents(n.应答者) said they’d rather eat less than buy fewer ‘essential’ beauty products(would rather…than宁愿…而不愿) . Their definition of “essential” included everyday items like toothpaste, soap and shampoo as well as more indulgent(adj.放纵的) products like make-up and body treatments. While this study was done in the UK, a similar study in the US in September 2008 yielded(v.生产) similar results.
While 67 per cent would switch to less expensive brands for eggs and milk, only 30 per cent said they would be willing to turn to cheaper cosmetics.
有一则令化妆品公司主管们在街上手舞足蹈的新闻报道:女性宁愿吃价格便宜的食物也不愿意在护肤产品上少花一点!
Cosmeticsdesign.com 最近一份民意调查报道,即使在经济衰退期女性也不愿意减少在化妆品上的消费。相反,他们宁愿去买廉价的食品省钱。这份民意调查是由feelingunique.com发起,针对1,000名英国女性进行的。
食品之上的时尚
据文章报道,将近30%的受访者表示他们宁愿少吃点也要买“必要的”美容产品。他们对“必要的”定义包括日常用品诸如牙膏、香皂和香波以及更奢侈的产品像化妆品和身体护理品等。这项调查在英国进行的同时,2008年9月相同研究在美国进行也得出了相似的结论。
当67%的人转向廉价品牌的鸡蛋和牛奶,只有30%的人说他们愿意接受便宜的化妆品。 |
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