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发表于 2007-5-14 11:19
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2005年12月24英语四级考试B卷(标准试卷)3
Passage Two
Questions 26 to 30 are based on the following passage.
Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lay’s potato chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise.” Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America. owned by PepsiCo. And accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow. the company has to look overseas.
Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. ”Global” does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, innovative(创新的)world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo(标识).The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips. would help facilitate the company’s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We’re making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive.
26.It is the belief of Frito-Lay’s head of global marking that_____.
A) People the world over enjoy eating their company’s potato chips
B) The light golden color enhances the charm of their company’s potato chips
C) Their company must find new ways to promote domestic sales.
D) Potato chips can hardly be used as a weapon to dominate the world market
27.What do we learn about Frito-Lay from Paragraph 2?
A) It gives half of its annual profits to its parent company.
B) It needs to turn to the word market for development.
C) Its products use to be popular among overseas consumers.
D) Its expansion has caused fierce competition in the snack marker.
28.One of the assumptions on which Frito-Lay bases its development strategy is that_____.
A)products identified as American will have promising market value
B)products suiting Chinese consumers’ needs bring more profits
C)local brands cannot compete successfully with American brands
D)consumers worldwide today are attracted by global brands
29.Why did Riskey have the Frito-Lay logo redesigned?
A)To suit changing tastes of young consumers.
B)To compete with other American chip producers.
C)To change the company’s long-held marketing image.
D)To promote the company's strategy of globalization.
30.Frito-Lay's executives claim that the promoting of American food in the international market_____.
A)will be in the interest of the local people
B)will lead to economic imperialism
C)won’t spoil the taste of their chips
D)won't affect the eating habits of the local people
Passage Three
Questions 31 to 35 are based on the following passage.
If you want to teach your children how to say sorry, you must be good at saying it yourself, especially to your own children. But how you say it can be quite tricky.
If you say to your children “I’m sorry I got angry with you, but …” what follows that “but” can render the apology ineffective: ” I had a bad day” or “your noise was giving me a headache ” leaves the person who has been injured feeling that he should be apologizing for his bad behavior in expecting an apology.
Another method by which people appear to apologize without actually doing so is to say “I’m sorry you’re upset” ; this suggests that you are somehow at fault for allowing yourself to get upset by what the other person has done.
Then there is the general, all covering apology, which avoids the necessity of identifying a specific act that was particularly hurtful or insulting, and which the person who is apologizing should promise never to do again. Saying “I’m useless as a parent” does not commit a person to any specific improvement.
These pseudo-apologies are used by people who believe saying sorry shows weakness, Parents who wish to teach their children to apologize should see it as a sign of strength, and therefore not resort to these pseudo-apologies.
But even when presented with examples of genuine contrition, children still need help to become a ware of the complexities of saying sorry. A three-year-old might need help in understanding that other children feel pain just as he does, and that hitting a playmate over the head with a heavy toy requires an apology. A six-year-old might need reminding that spoiling other children’s expectations can require an apology. A 12-year-old might need to be shown that raiding the biscuit tin without asking permission is acceptable, but that borrowing a parent’s clothes without permission is not.
31.If a mother adds ”but” to an apology,________.
A) the child may find the apology easier to accept
B) the child may feel that he owes her an apology
C) she does not realize that the child has been hurt
D) she doesn’t feel that she should have apologized
32.According to the author, saying “I’m sorry you’re upset” most probably means”_______”
A)You have good reason to get upset
B)I apologize for hurting your feelings
C)I’m at fault for making you upset
D)I’m aware you’re upset ,but I’m not to blame
33.It is not advisable to use the general, all-covering apology because______.
A)it is hurtful and insulting
B)it is vague and ineffective
C)it may make the other person feel guilty
D)it gets one into the habit of making empty promises
34.We learn from the last paragraph that in teaching children to say sorry______.
A)their ages should be taken into account
B)parents should be patient and tolerant
C)parents need to set them a good example
D)the complexities involved should be ignored
35.It can be inferred from the passage that apologizing properly is _________.
A)not necessary among family members
B)a sign of social progress
C) not as simple as it seems
D)a social issue calling for immediate attention |
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