近年来那些希望从中国消费者身上赚钱的企业正把关注的焦点从准年轻人和富人群体转向另一个市场:老年人市场。中国老年人口的庞大数量使其成为一个巨大的市场。
Silver industry refers to the business sector that focuses on products and services for seniors. “银发产业”指的是聚焦于为老年人提供产品和服务的商业部门。
Industries that have focused on younger consumers are retooling themselves to create, produce and market goods and services to that older demographic group. 重点为年轻消费者服务的产业正在转型,转而为老年人创造、生产和推广产品及服务。
Those new “silver industries” range from housing and cosmetics to travel and entertainment. 新兴的“银发产业”涵盖房地产、化妆品、旅游和娱乐等多个领域。
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