M: Mind if I switch channels?Those TV commercials are killing me.
W: How can you say that?Watch: “Take Toshiba, take the world.” Fantastic!There’s a product you can depend on.A powerful product.
M: If I were you,I wouldn’t trust those commercials.
W: Now, look at this McDonald’s commercial!Aren’t those little kids cute? Oh, and there’s such a warm family feeling.
M: Just how an advertising agency wants you to see McDonald’s.You’re the target audience.(1) ___________________________________________________.
W: Are you telling me those darling little children biting into Big Macs are part of a scientific project to get me into McDonald’s?
M: Advertisers don’t bother with facts any more.Instead they want the end-user,that’s you, to fall in love with their product.
W: I see. So what you’re saying is, “Watch out,or commercials will take over your life.”
M: Yes, just wake up.(2) __________________________________________.What’s more, the extra costs of advertising will certainly be passed on to the customers.
W3) ___________________________________________________.That’s to say, consumers are loyal to a certain product and keep buying it and they’re willing to pay more.
M: That’s the problem.More advertising means higher costs to the consumer.So in the end the winner is always the company,not the customer.
when they make TV commercials , they use scientific methods to learn what you like and buy
many competitors are spending piles of money to increase their market shares but only cancelling out each other's efforts and neither would win
but anyway the advertising will produce good image of their product and that leads to consumer brand loyalty .
发表于 2014-4-16 11:25
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3) ___________________________________________________.That’s to say, consumers are loyal to a certain product and keep buying it and they’re willing to pay more.
发表于 2014-4-16 16:07
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